01 / 0302 / 0303 / 0301. THE UN-INTERRUPTED PLAYLIST OUIGO. 2022 — We found out that most cost-concious travelers use Spotify Basic because is free but there’s a catch: those annoying ads that kill the mood in an instant. That is why we created an ad that blends with 6 of the most listened genres by users in Spain and depending on what genre you were listening a different ad was displayed. A simple real-time data segmentation never used this way that made happy every Spotify Basic user. (See Project...) 01 / 0302 / 0303 / 0302. THE FORCE ADSDISNEY. 2026 — For decades, Star Wars has made millions of fans feel the power of “the Force.” For the launch The Mandalorian & Grogu, we brought that Force to the streets with the first floating billboard. Ads that took over Madrid, levitating across some of the city’s most iconic locations. May the Force be with these billboards. (See Project...) 01 / 0302 / 0303 / 0303. #QUERIDORAFADIARIO AS. 2025 — Rafa Nadal wrote some of the greatest stories in tennis on clay, so we turned that same clay into ink. We sent custom pens across Spain, inviting people to write their own letters to Rafa using the material that defined his career. And on December 1st, at the country's top sports awards, we gave him all of those letters. (See Project...) 01 / 0302 / 0303 / 0304. MANOLO’CLOCKDIARIO AS. 2026 — For the 2026 FIFA World Cup, we turned one of the greatest icons of Spanish football, Manolo el del Bombo, into the loudest alarm clock ever made. Because when kick-off is at 4 a.m., your phone alarm simply isn't enough. Powered by the real sound of Manolo's legendary drum, MANOLO'CLOCK is designed to wake up with all the passion and energy you need. And no, there is no snooze button. (See Project...) 01 / 0302 / 0303 / 0305. HERO SUBSMARVEL STUDIOS. 2025 — In the Marvel Universe, the Avengers are the titular heroes. But in the latest cinema release, they are nowhere to be seen. And so, it falls to the Thunderbolts* to become the new heroes. This is something that also happens in football every match day. That's why, for the launch of this film, we went against the grain of other brands. Instead of calling on undisputed stars such as Lamine, Mbappé or La Araña, we championed the forgotten heroes: the substitutes. We turned their most iconic elements into our medium: bibs, benches and screens during the substitution. This is how we started a conversation about the importance of a stigmatised figure in the world of football.
Because not all heroes wear capes, some wear bibs.. (See Project...) 01 / 0302 / 0303 / 0306. SPACE SUPPORTERS’ CLUBATLÉTICO DE MADRID. 2025 — Atlético de Madrid was launching the new Red&White card, aimed at all fans who are far from the team but want to feel close. No matter if you are in Gandia, Chicago or Brisbane or ever in the most far place in the earth. And to show that the passion for Atleti knows no borders, we’ve done something no club has ever done before: We founded the first Supporters’ Club in outer Space. Officially certified by the club. With hearquarters in a real star of Ursa Major
(RA 08h35m43.622 +52º24’59.20” dec12.48mag). (See Project...) 01 / 0302 / 0303 / 0307. SERVILLETAZOSDIARIO AS. 2024 — The signings of soccer's most famous stars have been made on napkins. Florentino did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. We created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. Walk into one of the hundreds of bars that have them, order a pincho de tortilla and sign Mbappe, Jude or Luis Milla for your team.. (See Project...) 08. TRAFFIC VIOLATIONSOUIGO. 2023 — Driving is expensive. Fuel, insurance, parking... and of course, traffic fines. Penalties that, in Spain, are very common. In fact, each driver accumulates an average of 31 violations per 100 km. To encourage drivers to park their cars and travel by train, we turned actual traffic fines into a new advertising format. Because if you want to travel at 300km/h while texting, there are two options: either you pay a massive fine or you choose OUIGO. (See Project...) 01 / 0302 / 0303 / 0309. LA MALDICIÓN DE OPORTOOUIGO. 2026 — For Valentine’s Day, OUIGO wanted to encourage couples to travel by train together. On TikTok, we came across a viral trend about couples travelling to Porto and then breaking up. So we created a fun promotion encouraging couples not to go to Porto, telling them that a little getaway in Spain was a much better idea, with any of our destinations. (See Project...) 01 / 0302 / 0303 / 0310. APROBADO EN OUIGOOUIGO. 2024 — Ouigo is a low-cost train company focused on young people. That's why, in summer, when they are trying to get their driving licences, we decided to compete against cars rather than other train companies with a very clear message: it's easier and cheaper to travel with us. A promotion that jumped from OOH to social media.
(See Project...) 01 / 0302 / 0303 / 0311. LA BENDITA BEERLA MACKAVELA. 2023 — In Costa Rica, it's common to witness thousands of people praying together. In churches and cathedrals? That's why, after an AI calculated that Costa Rica was the country with the least chance of winning the World Cup in Qatar, La Mackavela, a local brewery, decided to take action. And they brewed a beer that restored fans' faith by helping them perform a miracle on the field. (See Project...) 12. AN OFFER TO KEEP TO YOURSELFPEUGEOT. 2020 — Peugeot asked us to sell the last units of the 308 model. As they were limited units, we looked for a creative way to get the message to only a few people so they wouldn't miss out. (See Project...) 01 / 0302 / 0303 / 0313. WE ARE GREATHYUNDAI. 2022 — VIVe is a rural car sharing service. This year we were asked to find a way to get to a new town. And so we did. We looked for the smallest town in Spain and helped it get more people. Because there is no point in towns wanting to grow if we don't listen to them. If we don't give them a loudspeaker. That is why we have helped Illán de Vacas, because they are bigger than people think. (See Project...) 01 / 0302 / 0303 / 0314. AUTODENUNCIALLAOLLAO. 2023 — llaollao is the No.1 frozen yoghurt brand in Europe. However, people have been mistaking us for a simple ice cream for years. In an attempt to finally be recognised for what we are, we have taken the matter to legal proceedings. Let's see if a judge will take more attention... (See Project...)